Overview
Times-Shamrock Communications is a media and publishing company operating newspapers, radio stations, and digital platforms. The project involved enhancing their digital footprint, refining brand identity, and creating engaging content to serve diverse audiences across various channels.
Client
Times-Shamrock Communications
Industry
Media & Publishing
Service
Branding
Web Development
Graphic Design
Marketing Strategy
Duration
23 Years
The Challenge
The company needed to modernize its branding and digital presence to stay competitive in a rapidly evolving media landscape. They required cohesive marketing materials for multiple subsidiaries and improved websites to attract and engage a broad audience.
The Solution
Directed comprehensive branding and design projects across the organization, ensuring consistency and alignment with corporate values. Developed user-friendly websites tailored to the needs of diverse audiences, focusing on improved navigation and accessibility. Designed a wide range of marketing materials, including digital and print campaigns, to support corporate initiatives and enhance customer engagement.
The Result
The updated branding and marketing materials elevated the company’s professional image, while redesigned websites improved traffic and user engagement. Promotional campaigns boosted event attendance and ad revenues, solidifying Times-Shamrock Communications’ position as a leader in the media and publishing industry.