Overview
Flying Fish Brewing Co is a craft brewery known for its innovative and high-quality beers. The project included rebranding, developing new packaging, and enhancing its online presence to reflect the brand's unique personality and appeal to a wider audience.
Client
Flying Fish Brewing Co.
Industry
Beverage
Service
Branding
Graphic Design
Web Design
Marketing Strategy
Duration
3 years
The Challenge
The company needed a complete rebranding to stay competitive in a growing craft beer market. They required new packaging designs and a modernized website to improve their market positioning and connect better with their audience.
The Solution
I directed a comprehensive rebranding initiative, creating fresh, vibrant packaging that aligned with the company's vision. I also redesigned the website to include improved functionality and a user-friendly interface. By implementing a cohesive marketing strategy, we ensured the new brand identity resonated with existing customers and attracted new ones.
The Result
The rebranding revitalized Flying Fish Brewing Co’s market presence. The new packaging captured customer attention and elevated shelf appeal. The updated website improved user experience, increased online engagement, and positioned the brand as a leader in the craft beer industry. Marketing efforts strengthened customer loyalty and expanded the brand’s reach.
