Overview
Novus Home Mortgage is a trusted mortgage provider specializing in personalized solutions and innovative tools to help customers achieve homeownership. The project involved enhancing their corporate website, refining their brand identity, and leading targeted branding initiatives for key projects like "Lower My Rate" and "Novus Direct Pro."
Client
Novus Home Mortgage
Industry
Mortgage
Service
Web Development
Messaging
Graphic Design
UI/UX Design
Duration
2 Years
The Challenge
The company needed a modernized corporate website to align with its growth and brand objectives. Additionally, distinct branding and messaging strategies were required for key projects to establish unique identities and improve user engagement.
The Solution
Corporate Website: Rebuilt the corporate website with a focus on streamlined navigation, accessibility, and a user-friendly experience that reflects Novus Home Mortgage’s values and services. Brand Development Projects: Directed the branding, messaging, and UI/UX design for "Lower My Rate," creating a seamless and cohesive online experience. For "Novus Direct Pro," led the branding and website development to establish a strong digital presence and enhance customer engagement. Consistency and Engagement: Ensured all projects adhered to a cohesive brand strategy while tailoring each initiative to resonate with its target audience.
The Result
The new corporate website improved user experience, strengthened the company’s online presence, and aligned with Novus Home Mortgage’s long-term objectives. The "Lower My Rate" and "Novus Direct Pro" projects successfully established distinct, engaging digital identities, driving customer engagement and reinforcing the company’s reputation as an industry leader.
