Overview
My City Lending is a mortgage company offering personalized loan options to homebuyers and those seeking refinancing. The project focused on building a cohesive brand identity and creating digital and print marketing materials to support the sales team and engage potential clients.
Client
My City Lending
Industry
Mortgage
Service
Branding
Web Development
Marketing Strategy
Graphic Design
Duration
5 Years
The Challenge
The company needed to differentiate itself in a competitive market by establishing a strong online presence, improving SEO, and providing impactful materials to support the sales team. They also sought a cohesive branding strategy to enhance recognition and trust.
The Solution
Created a unified branding strategy, including logo design and marketing templates. Designed and developed an intuitive website optimized for SEO and user engagement, providing clear calls-to-action and resources for potential clients. Designed social media graphics, tri-folds, and flyers to support the sales team’s outreach efforts.
The Result
The revamped branding and marketing efforts positioned My City Lending as a trusted and professional mortgage provider. The new website improved traffic and engagement, while the sales team benefited from high-quality, professionally designed materials that enhanced client interactions and conversions.
